Tuesday, 22 October 2013

Brief 1: Invitation Research

It is important to make people aware of our exhibition so it is important to spend a decent amount of time researching and gathering up creative and engaging methods of making invitations. 

At the top of the blog post shows a striking graphical example of great use of grid and layout with an overlay use of a logo. It is very text heavy but the use of colour and grid really helps break up the information. A piece of strong graphic design like this would engage greatly if it was delivered in an envelope like the example above. Our exhibition is about creating dialogue so we like the idea of using envelopes with a twist. For example the one above is sewn around the edges so you have to make the conscious effort to tear it open. The attention to detail is great and it really engages a memorable mail shot.

We would also like to investigate a playful element to our invitations and the examples on this page display two perfect examples of innovative outcomes.

The example at the top shows an invite to an exhibition that is perferated allowing people to rip sections up. These sections make smaller versions of the original invitation so it makes some sort of chain mail for people to invite others. Again this relates back to our exhibition because it can create dialogue amoungst people via inviting one another to an event.

The example above is also very playful, the information can only be displayed through scratching off the wax to reveal the hidden message. This would be a great way of interacting with the viewer.

Here are some examples of a variation of envelopes that have been given a touch of personality through the use of printing textures on the flap, stickers that wrap around both sides and typographical messages on the front. They are all different but they all effectively work in the same way.


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