Further Research
Here is some further research regarding the Femfresh brief I am undertaking. I am looking into packaging / campaigns based on the theme of women's hygiene products.
Today's Forecast is a tampon brand that explores the relationship between unpredictable weather and a female's time of the month. Each forecast marks the level of absorbency in a fun and imaginative way. With dark cloud imagery that contrasts the bright and colorful raindrops, this brand gives a unique twist for women when shopping for feminine products. The cylindrical shape of the package creates a noticeable call for attention against other tampon brands. The tampon wrapping designed as an umbrella strengthens this brand's mission of weather-proof protection!
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