tag:blogger.com,1999:blog-5209459391472848772024-03-05T16:44:25.759+00:00Extended Practice BlogUnknownnoreply@blogger.comBlogger205125tag:blogger.com,1999:blog-520945939147284877.post-37678284681789132752014-05-21T11:22:00.000+01:002014-05-27T11:22:15.401+01:00Brief 13 : Photography year book boards<div class="issuuembed" data-configid="4690384/8016569" style="height: 371px; width: 525px;">
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<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-63200792332140695452014-05-21T11:17:00.000+01:002014-05-27T11:17:57.428+01:00Brief 10 : Being : Final Boards<div data-configid="4690384/8016531" style="width: 525px; height: 371px;" class="issuuembed"></div><script type="text/javascript" src="//e.issuu.com/embed.js" async="true"></script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-60081379404666583792014-05-19T23:19:00.000+01:002014-05-19T23:19:19.068+01:00Brief 10 : Being : Final Video <iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/95512874" webkitallowfullscreen="" width="500"></iframe> <br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-46854486340450520462014-05-19T23:15:00.000+01:002014-05-20T21:18:44.146+01:00Brief 10 : Being : App in context<div class="separator" style="clear: both; text-align: left;">
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I managed to capture some great shots whilst I was not videoing the app in context. These will be real portfolio pieces as the coffee and the app together looks brilliant. It is great not to use mock up's in your work every once in a while. The real thing adds something quite special.</div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-23678691728515955532014-05-19T23:01:00.002+01:002014-05-19T23:02:01.088+01:00Brief 10 : Being : Brand guidelines <div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-73508772959877506902014-05-19T22:57:00.001+01:002014-05-19T23:04:32.170+01:00Brief 10 : Being : Business Cards<div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-31816967022600936622014-05-19T22:53:00.001+01:002014-05-19T23:06:06.930+01:00Brief 10 : Being : Launch Event Postcards<div class="separator" style="clear: both; text-align: center;">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-79168841045020640172014-05-19T22:37:00.003+01:002014-05-19T22:49:42.956+01:00Brief 10 : Being : Clothing<div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-76856730972860759022014-05-19T22:30:00.000+01:002014-05-20T13:02:59.693+01:00Brief 10 : Being : Cafe<div class="separator" style="clear: both; text-align: center;">
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-24901998780353225032014-05-17T20:43:00.000+01:002014-05-20T21:02:01.456+01:00Brief 10 : Being : Photography planBefore shooting the images in the photography studio we planned out exactly what we needed to photography as well as the composition of these shots, this streamlined the photographing process and ensured we got all the shots we needed.<br />
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The reasoning behind this was that we booked out the photography studio and shot our final products however due to technical problems we had trouble with the images as they came out very dark, and their was corrupt files. This was a big blow as we are very limited to time. Below are some examples of the images that were not quite up to scratch. We are both very particular about photographs are we are building our final portfolio and we need images to be to a high standard.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYBK77GcComCCmVj1OJBCUZeLZzXjyh-FwRdg94_VQsuhCxPL39ifWLfe1ZGs18vSqMPZUvwtuOfMAYWB9jnB5YNzmRGEG96xZJvHGq1TlAPGxFHv7rba9wEgzLc4BTpdB9cslSRqlv0Mb/s1600/10299322_10203165116105325_1972622199_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYBK77GcComCCmVj1OJBCUZeLZzXjyh-FwRdg94_VQsuhCxPL39ifWLfe1ZGs18vSqMPZUvwtuOfMAYWB9jnB5YNzmRGEG96xZJvHGq1TlAPGxFHv7rba9wEgzLc4BTpdB9cslSRqlv0Mb/s1600/10299322_10203165116105325_1972622199_n.jpg" height="266" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlr_IbHlGXEIFQPR0PNDxnMU957JFGC81VmtijAYrzxeAY8unCi8lOGGGhgCMLv2bfAJvV3G7QpvKuK9dvnO-q6iVTKbwnHgcYykdPR5wYD-3FiyP0Ybp2V1jF2UNhhy_6Gm01s4LPVpLj/s1600/10361150_10203165116145326_2054138736_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlr_IbHlGXEIFQPR0PNDxnMU957JFGC81VmtijAYrzxeAY8unCi8lOGGGhgCMLv2bfAJvV3G7QpvKuK9dvnO-q6iVTKbwnHgcYykdPR5wYD-3FiyP0Ybp2V1jF2UNhhy_6Gm01s4LPVpLj/s1600/10361150_10203165116145326_2054138736_n.jpg" height="266" width="400" /></a></div>
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<b>Photography plan</b><br />
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To save time we have planned out the shots / compositions we want.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheV-sYsYoJwiPRwDyhzGdaOZv_XT2VVQrrhK9QIWtOpsJtEvaPFjRBuTZ6eWk1VYq7wCZowodGuuH_RskDlPE71OlW4rhU0WEvtZMhiL7_NjnMtDKHZjFfTh3Yekf0x7Dt68ShGZh9QZfZ/s1600/Screen+Shot+2014-05-20+at+18.39.02.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheV-sYsYoJwiPRwDyhzGdaOZv_XT2VVQrrhK9QIWtOpsJtEvaPFjRBuTZ6eWk1VYq7wCZowodGuuH_RskDlPE71OlW4rhU0WEvtZMhiL7_NjnMtDKHZjFfTh3Yekf0x7Dt68ShGZh9QZfZ/s1600/Screen+Shot+2014-05-20+at+18.39.02.png" height="266" width="400" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-795067692514251432014-05-16T16:17:00.000+01:002014-05-27T11:04:32.400+01:00Brief 18 : Street food poster<div class="issuuembed" data-configid="4690384/8016352" style="height: 371px; width: 525px;">
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<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-13401341443001119662014-05-15T23:52:00.000+01:002014-05-20T21:12:17.971+01:00Brief 10 : Being : Editing the video <div class="separator" style="clear: both; text-align: left;">
In the end we chose to film at Mrs Atha's. It was a great location as the general vibe and aesthetic of the place was bang on with our concept and branding.</div>
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However filming was a challenge as we have to get the lighting correct for the video to be at the standard we aimed it to be. We had to again shoot twice as weren't give cables for the lighting from the photography department. I admit I should have checked but it was again a big blow as we were against the clock. </div>
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However the following morning we were able to shoot again and the set up of the lights went well. We chose Luke and Suzanne to be in our video as they fitted to our target audience and the pair of them were great hand models.</div>
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It was my job to film the app Tom designed and animated. I had a list of shots that I needed to achieve which was a fin task, as it meant I got to play around with angle shot and the use of depth of field. I wanted the video to be quite slick therefore I filmed every scene in multiple angles in order to cut to small details. </div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-51225687105798878272014-05-15T21:33:00.000+01:002014-05-20T21:38:36.797+01:00Brief 10 : Being : Application Screens<div class="separator" style="clear: both; text-align: left;">
<b>Designing the app</b></div>
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This part of the brief was heavily designed by Tom as he specialises in digital applications. </div>
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<b>Wireframes</b></div>
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<span style="text-align: -webkit-auto;">Using the storyboards that we'd created Tom was able to begin thinking about wireframe for the application, due to time constraints Tom planned out and wired only the screens that we would be needing within the video rather than the entire application and how users would move between each screen. For every story board event Tom created a separate wireframe for what the screen needed to show at that point. </span></div>
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<b>App design</b></div>
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Here is a selection of screen shot of the application screens. The order of appearance is the running order of the video I plan to film in the cafe. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbXThkb3PZO_EnZ94IwyklKSvmEudPnp-SfdW0lr4iIfnClddpJtJOpOr7tCxdjblwXOBUNg6G_MN_sKhSLoD7A2j7Mf0NRfyPqUzqZk9VyFgblbsotrguFqnMi7rCVKlJ1pr5vvx_Xcbu/s1600/Screen+Shot+2014-05-20+at+18.50.24.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbXThkb3PZO_EnZ94IwyklKSvmEudPnp-SfdW0lr4iIfnClddpJtJOpOr7tCxdjblwXOBUNg6G_MN_sKhSLoD7A2j7Mf0NRfyPqUzqZk9VyFgblbsotrguFqnMi7rCVKlJ1pr5vvx_Xcbu/s1600/Screen+Shot+2014-05-20+at+18.50.24.png" height="298" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3EUv5N87O-04OUqJ9CNpNmpbgyW_BXIFP9DurmaySxb8i9dnCHu4pIiTkO-ZVrVEwWJl-YcWOV-QnNKFCd9XClUBvUiEEBd9CdG-_Zf3MEwOgg2hcjUQ2VRwBveSiZDdWHXunkWM3lOAF/s1600/Screen+Shot+2014-05-20+at+18.50.33.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3EUv5N87O-04OUqJ9CNpNmpbgyW_BXIFP9DurmaySxb8i9dnCHu4pIiTkO-ZVrVEwWJl-YcWOV-QnNKFCd9XClUBvUiEEBd9CdG-_Zf3MEwOgg2hcjUQ2VRwBveSiZDdWHXunkWM3lOAF/s1600/Screen+Shot+2014-05-20+at+18.50.33.png" height="298" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7DFo72XTdB4KVb-HR2uYUiuTi9TO0lOuM6ox86kHT9J_Fny8eQYafZsC3cleat4niXCcDazIAbpll7Ci6AZEAtEhc23CEKMrLMXYkpoQeEjKBF32Rs_m4g2xtm0F_rz8Oce6Sf6JLNR9v/s1600/Screen+Shot+2014-05-20+at+18.50.46.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7DFo72XTdB4KVb-HR2uYUiuTi9TO0lOuM6ox86kHT9J_Fny8eQYafZsC3cleat4niXCcDazIAbpll7Ci6AZEAtEhc23CEKMrLMXYkpoQeEjKBF32Rs_m4g2xtm0F_rz8Oce6Sf6JLNR9v/s1600/Screen+Shot+2014-05-20+at+18.50.46.png" height="298" width="400" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-61280763318123803082014-05-14T21:14:00.000+01:002014-05-20T21:16:03.535+01:00Brief 10 : Being : Animating the app<div class="separator" style="clear: both; text-align: left;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2zCrtc5ur_l7DRNkVbCVrzC33vo9uTNkha2AesQy0BbuCaPdsrLIbu_SYPrALcbaa16cbiuzWbBW0dJoZO-uZrKoxX0QX_6-NYjzSUiF2T0FW9KUg5kySe5cuPpOagEHsOw1dcYyVoaWC/s1600/Screen+Shot+2014-05-20+at+18.57.36.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2zCrtc5ur_l7DRNkVbCVrzC33vo9uTNkha2AesQy0BbuCaPdsrLIbu_SYPrALcbaa16cbiuzWbBW0dJoZO-uZrKoxX0QX_6-NYjzSUiF2T0FW9KUg5kySe5cuPpOagEHsOw1dcYyVoaWC/s1600/Screen+Shot+2014-05-20+at+18.57.36.png" height="257" width="400" /></a></div>
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In order for the application within the video to appear as if it's a real iPad application Tom used After Effects to translate my still Photoshop images into a short videos it's demonstrated how the actual app would work. Tom made a short clip for each of the scenes within the story board. He then loaded these video on to his iPad to test to see if they were the right size and the elements of UI were the right size as well as checking the video's ran smoothly so it appears like a real app. <br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-28397357306952255882014-05-14T18:54:00.000+01:002014-05-20T21:02:38.210+01:00Brief 10 : Being : Video location <b>Laynes Espresso</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSz_IM4s-YSJ3DsOJUYexns7WpRkYmb_HOqibfsA9A24FBNJ8ZAs08P3omE5Oz0SqAZjma_JHuls3nQo-nhuV3-Nd4TlSqryuAFSeMHpx5Voauz3VXGEy6LgT4mD0O1SqF2nf_bSORK3uU/s1600/Screen+Shot+2014-05-20+at+18.48.59.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSz_IM4s-YSJ3DsOJUYexns7WpRkYmb_HOqibfsA9A24FBNJ8ZAs08P3omE5Oz0SqAZjma_JHuls3nQo-nhuV3-Nd4TlSqryuAFSeMHpx5Voauz3VXGEy6LgT4mD0O1SqF2nf_bSORK3uU/s1600/Screen+Shot+2014-05-20+at+18.48.59.png" height="263" width="400" /></a></div>
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We initially thought about shooting the video at Laynes Expresso in Leeds city centre, we went to go an visit the site today, although the decor of the space was appropriate for the brand there space was small, however it did have a downstairs area but this space had no windows so it was poor lit. We also spoke with the staff and they informed us that the owner was away for two weeks and he is the person who can confirm if we're allowed to film there and so this location is not within our time frame. I also felt the interiors weren't quite right as the furniture was a little to 'IKEA' for the aesthetic we were going for. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFvn34XNiYD9afh_j-i8nv9mJ53mSpKOUAtsX6w1fpgIskKTSBvUqVkX19Qr5Q2Oh3d3IJixnYuUjjF4QUS2C5XWuk8Ja4hi2tem5EqqRu0vjmFtLD-BiEfvZ-0K_DVQNoWYbzvs3s-0Mn/s1600/Screen+Shot+2014-05-20+at+18.49.03.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFvn34XNiYD9afh_j-i8nv9mJ53mSpKOUAtsX6w1fpgIskKTSBvUqVkX19Qr5Q2Oh3d3IJixnYuUjjF4QUS2C5XWuk8Ja4hi2tem5EqqRu0vjmFtLD-BiEfvZ-0K_DVQNoWYbzvs3s-0Mn/s1600/Screen+Shot+2014-05-20+at+18.49.03.png" height="161" width="320" /></a><b><br /></b><br />
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We then tried Mrs Atha's, this is a great little coffee shop in Leeds, inside they had exactly what we needed in terms of both decor and seating arrangements which would give us enough room for lighting equipment but also provided us with natural light to use as well. However we still needed to rent lighting equipment out as at the pack it was quite dark ( and downstairs). The owners and staff agreed to let us film there and they seem really enthusiastic about project and seemed extremely willing to help us. </div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-60663102874958080462014-05-14T17:57:00.001+01:002014-05-14T17:57:13.909+01:00Brief 17 : Edible Type : Ice Caps<div class="issuuembed" data-configid="4690384/7857004" style="height: 371px; width: 525px;">
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<b>Initial story board</b></div>
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Tom drew up an initial story board which I later expanded as I need more of a detailed visual guide to reference when filming. It was great to know that we were on the same page as Tom designed the app whilst it was my job to capture it in a film.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgudsPIQDGuSZI5v_nsQRnRhde3AjFXCqkf8eIG0Vq1nuOTKD-13b4DaE0QXFIJuaU9Y327v1V8CYzjlV9qx_TGlbcDa59vIjECc1zuHzUXRz8otH6x2eR8XzMiVwmFiOU3W2aFeU22pCDY/s1600/Screen+Shot+2014-05-20+at+18.39.35.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgudsPIQDGuSZI5v_nsQRnRhde3AjFXCqkf8eIG0Vq1nuOTKD-13b4DaE0QXFIJuaU9Y327v1V8CYzjlV9qx_TGlbcDa59vIjECc1zuHzUXRz8otH6x2eR8XzMiVwmFiOU3W2aFeU22pCDY/s1600/Screen+Shot+2014-05-20+at+18.39.35.png" height="265" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW9rdxptBY2Jz8TsImcO-Y5KmG2SN8rJaCPGlU0OAGb-4cxfr5NNdV6xTjqp5nrsIDWbfL5lmaTT7F8cz_EnIwC3G16_TxxAx1p5pZIdveesFWpJ84zPHMlkLgTXn7zaZcHAVXeCZc3PA0/s1600/Screen+Shot+2014-05-20+at+18.38.50.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW9rdxptBY2Jz8TsImcO-Y5KmG2SN8rJaCPGlU0OAGb-4cxfr5NNdV6xTjqp5nrsIDWbfL5lmaTT7F8cz_EnIwC3G16_TxxAx1p5pZIdveesFWpJ84zPHMlkLgTXn7zaZcHAVXeCZc3PA0/s1600/Screen+Shot+2014-05-20+at+18.38.50.png" height="263" width="400" /></a></div>
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Now that the brand and the brand ephemera had been printed and crafted we began to think about the digital experience side of the brief. Using out initial research and brain storms into this experience we developed a story board for the the video we are going to shoot in order to demonstrate this experience.<br />
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We planned out exactly what features we needed to show the App being able to do as well planning which angles might capture this interaction, feature or functionality the best. After playing to story boards myself and Eve need to scout a location for the shoot we had a couple of ideal places in mind so today we started contacting places in Leeds to see if they'd let us film in there venue or retail space.<br />
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<b>Scene 1</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiQ_HWUsnHK2z4ZX3tJzxOZpPmOz7_xVtFNynV5HhcoJMqSrJpC1mvQycvJpXIfYvLYSoH2uEM5bb8ewuyCmMJW1_zVDnoxyRJKKPmTygk-5Z0HlDhj-SI9TPcC5yuAt_BWiQBjOtc6M_/s1600/IMG_0028.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiiQ_HWUsnHK2z4ZX3tJzxOZpPmOz7_xVtFNynV5HhcoJMqSrJpC1mvQycvJpXIfYvLYSoH2uEM5bb8ewuyCmMJW1_zVDnoxyRJKKPmTygk-5Z0HlDhj-SI9TPcC5yuAt_BWiQBjOtc6M_/s1600/IMG_0028.JPG" height="262" width="400" /></a></div>
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<b>Scene 2</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8BJ7uqbT-bLpRMFHv0iJfiwnBepPseccZqYzcgrvyPO44cXyQKKZ0tsHkWTQID83bb1hPhyFZ-p5mj1SzXJcx42nvqvxzujQKZRldHdLqxip3_BjMrzC3qdZJvL5BsJcSgww2r6zY_UY1/s1600/IMG_0027.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8BJ7uqbT-bLpRMFHv0iJfiwnBepPseccZqYzcgrvyPO44cXyQKKZ0tsHkWTQID83bb1hPhyFZ-p5mj1SzXJcx42nvqvxzujQKZRldHdLqxip3_BjMrzC3qdZJvL5BsJcSgww2r6zY_UY1/s1600/IMG_0027.JPG" height="287" width="400" /></a></div>
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<b>Scene 3</b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiywFEJ1_NXfdHK75advxybHCE7-X89gMAIbk5zYHrptrCWSjI45vrDtxDTcs05KMOwHEhkrI6zaJKqfFlYV4UXMk1zgF4qNo2CjC_7H38h5x1NoO-179hh4WxaDLlIQBZmuIEBH8qyXyul/s1600/IMG_0026.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiywFEJ1_NXfdHK75advxybHCE7-X89gMAIbk5zYHrptrCWSjI45vrDtxDTcs05KMOwHEhkrI6zaJKqfFlYV4UXMk1zgF4qNo2CjC_7H38h5x1NoO-179hh4WxaDLlIQBZmuIEBH8qyXyul/s1600/IMG_0026.JPG" height="278" width="400" /></a></div>
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<b> Scenes 4</b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiINmKGETLrYwK6twYqOqLHDCgV6eEk5d8g88-Eg3GjYU9FU8LbO6aUeQ_p9Uu3e_HW5X32D8iF8NWM90rtUvGvfzh_pP_O2D4Tl26c_WZQ185v4plea90ogCfZvJKXlTk5bD7iVGiCPRRy/s1600/IMG_0025.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiINmKGETLrYwK6twYqOqLHDCgV6eEk5d8g88-Eg3GjYU9FU8LbO6aUeQ_p9Uu3e_HW5X32D8iF8NWM90rtUvGvfzh_pP_O2D4Tl26c_WZQ185v4plea90ogCfZvJKXlTk5bD7iVGiCPRRy/s1600/IMG_0025.JPG" height="285" width="400" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-11052456428847114672014-05-13T12:55:00.002+01:002014-05-13T12:55:59.610+01:00Brief 6 : Bar La Rumba : Final boards<div class="issuuembed" data-configid="4690384/7835823" style="height: 371px; width: 525px;">
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He made a net of all the individual sides and faces to the box which where then glued onto a sheet of book cloth that I purchased from Vernon as they often use it for book binding. After drying affixed the sides of the box together using the access book cloth, from there he inserted the ring binder and screwed it into place to make sure the hole were in the right places. Then to finish the box he covered the inside of the box in the Being brand mint coloured stock and then re attached the ring binder over the top of this lining.<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-69301629313699565922014-05-12T16:59:00.002+01:002014-05-12T16:59:23.888+01:00Brief 9 : Pronto : Final Boards <div class="issuuembed" data-configid="4690384/7824125" style="height: 371px; width: 525px;">
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<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-34138816873656170852014-05-11T18:12:00.000+01:002014-05-22T00:34:16.879+01:00Brief 10 : Being : The print room!<b>Copper plate</b><br />
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To bring crafting the various printed ephemera for the brief I spent the day down at Vernon street where I made a cooper plate for the embossing of business cards and I also screen printed all our designs onto the stock.<br />
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The waxy paper was perfect for embossing as it gave a deep in emboss due to the fibres of the wax in the paper. I am really proud of how they came out!<br />
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<span style="color: #111111; font-family: Arial, Verdana, sans-serif;"><span style="font-size: 12px; line-height: 19px;"><b>Screen printing</b></span></span></div>
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<span style="color: #111111; font-family: Arial, Verdana, sans-serif;"><span style="font-size: 12px; line-height: 19px;">I had to match the colours to the stock as I was printing on to greys and we wanted to keep the branding consistent therefore I did my best to colour match the paper.</span></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-53196379447392048912014-05-11T13:53:00.002+01:002014-05-11T13:53:56.993+01:00Brief 2 : Nada : Final Boards<div class="issuuembed" data-configid="4690384/7811051" style="height: 371px; width: 525px;">
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<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-520945939147284877.post-12957396158457406812014-05-10T23:38:00.000+01:002014-05-20T18:15:53.553+01:00Brief 10 : Being : Choosing stock<div>
<b>The trip to Manchester!</b></div>
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Over the weekend myself and Tom went to manchester to look at the range of stock that was available for us to purchase as there aren't many shops in Leeds offering a wide selection.<div>
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Therefore we decided to commute to Manchester to see what they had to offer! Paperchase had an amazing variety of stock to chose from and buy chance Tom found some textured wax paper, that once we saw we knew that was the perfect stock for the brand. Throughout our development we have been trying to create a natural, earthy feel to brand by trying to create this digitally wasn't working however this stock did it for us in that is was textured, waxy to feel and communicate a raw and natural aesthetic. </div>
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As we continued to look at the selection of stock on offer we also found a mint green and pale blue which worked well with the grey's of textured stock. We sampled the paper's together and they worked cohesively the chosen colours also communicated a gender neutral aesthetic. </div>
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Paperchase offered a small selection of Colorplan, and we were lucky to purchase some in a thick weight. Perfect for business and stationary.</div>
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