Friday, 11 October 2013

Brief 2 : Skinny Tasty Love Me Imagery

The client also requested that if visually the packaging could use three Russian dolls to reflect weight, again an idea myself and Tom didn't feel was particularly relevant to the product, but the client was proving difficult to work with in terms of getting her to listen to our opinions of things. We created a couple of variations with explored different stroke styles, compositions and and sizes. We felt that given what the client was trying to achieve with this imagery. this the variant in which the dolls are different sizes was most effective as it the most work visually in conveying weight loss and also more strongly reference the metaphor created by Russian Dolls.


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