Smet by Coast
Smet is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O of the SMETS identity, independent design agency has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
“Our challenge was to bring the brand to a level consistency across all platforms, creating bridges between art, design, fashion and food. Our positioning work digged deep into the brand attributes, and our creative work resulted in a playful and consistent system of typeface, colours and symbols.”
“To ensure singularity and consistency, we have created a custom-made typeface called SMETS VOID. A typeface bringing together the world of art, design and fashion under one umbrella. This typeface, used throughout all applications and brand names (SMETS PREMIUM STORE, BOWERY restaurant,S BAR) is uplifted by the use of striking fluorescent colors and custom-made symbols.”
I really like the stenciled/strike through, mono-line weight execution of the logo-type, roundel and illustrations that while not entirely unique work very well to resolve the aspects of art, architecture, design and retail. The simple construction of the logo-mark has a nice balance of interior space and appears very modern and urban especially when juxtaposed alongside a bright and bold spray paint device that looks like a genuine practical effect rather than one that was computer generated. The use of Courier feels appropriate within such a functional retail space and delivers a classic and almost editorial/art-house sensibility that contrasts well with the uppercase format of the proprietary Smets Void typeface.
Bonnard by Anagrama
Bonnard is a Mexican french-inspired tea and confectionary shop.
The brand's distinct brush strokes and color selection are based on Pierre Bonnard's postimpressionist paintings. The simple art direction, together with french words and phonetics round up the brand's gallic concept effortlessly, spontaneously and efficiently.
Our approach with clean, sans-serif typography gives Bonnard a luxurious feel mostly associated with high-end fashion brands.The gold foil stamp and clean type directly contrasts and at the same time elevates the would-be informal paint marks.
Absolute Vodka bottles
Absolut Vodka has begun distributing nearly four million bottles across the globe - every one of them different - in a project called "Absolut Unique."
The new" limited edition" of uniquely designed and numbered bottles is
available now in airports across the world and will be with local vendors from next month, says the company in a video accompanying the launch.
The project meant re-engineering the company's production plant in Sweden, the magazine AdAge reports.
Splash guns and colour-generating machines programmed with complex coating, pattern and placement algorithms were set up "to ensure that -- like snowflakes -- no two bottles are alike." Absolut calls it "carefully orchestrated randomness."
Jonas Tahlin, VP-global marketing for Absolut , said in a statement cited by the US mag, "Absolut Unique feels a bit mad scientist, a bit street art. When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist's studio than a bottle factory."
He added: "A lot of world-class creators have made their interpretations of our iconic bottle. But this time Absolut was the artist."
The bottles will be individually numbered and sold in 80 markets including Britain, the U.S., China, France and Germany. Absolut is a division of Pernod Ricard.
The unique designs incorporate 38 different colors and 51 pattern types. There will be print and digital ads and promotions at stores and bars. Credits go to Swedish-base companies Family Business of Stockholm for creative, packaging print and below the line; Digital Great Works for Digital and Jung Relations, for PR.
The Absolut initiative certainly gives a bold new twist to the phrase "limited edition", Previous limited editions from the company have included Absolut Glimmer, with crystal pattern glass, and city designs such as Absolut London, Absolut Miami and Absolut Brooklyn. Then there was Absolut Naked, a bottle with no label and no logo .
The Absolut Unique promotion carries the slogan "One of a Kind. Millions of expressions." You have to assume the robot designers have been instructed to make sure that appears on all the bottles.
As Tahlin put it, "Anyone could do one or two unique products. We're making close to 4 million."
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