Brief 2 : Nada Mock Ups

Hexagon mock up

Using the nets that we built within Illustrator we applied our branding to these nets, the bottom net for the inner tube was simple as this simply had the whole pattern applied to it, however we felt it appropriate to change the dimensions of the original patterns which were initially built around a square so maintain visually constancy, that for the packaging it would not be more successful to make the pattern fit the dimensions of the packaging in that the pattern fit with each face of the hexagonal packaging. 

We applied the branding and technical information to the outer tube, we printed and mocked up this as we felt it necessary that all text was readable and that the grey's we had chosen we're light enough when printed. After creating this mock up we made some slight changes in lightening the grey to 20% the opacity and black and we also reduced the font size as we felt it could be smaller, to a point size of 7. The layout worked well and remained the same as a result of this mock up.

Triangular mock up


With the other net for the second range of packaging that is triangular in shape we had to test and mock up a range of different layout as our branding didn't apply exactly to this format as it did with the hexagonal format packaging. It was important to print out and mock this up to see what was working and what wasn't.

With the other net for the second range of packaging that is triangular in shape we had to test and mock up a range of different layout as our branding didn't apply exactly to this format as it did with the hexagonal format packaging. It was important to print out and mock this up to see what was working and what wasn't.


The final layout and composition that we chose for this packaging format after the various experiments. We felt that this variant worked the best as it more closely resembled the layout of the other packaging format, which will maintain a consistent look and feel across the range.