Brief 17 : Edible Type : Initial Ideas

We any food at our disposable myself and Tom wanted to do something completely new. We decided to created ice lollies, which is extremely far away from the cake ingredients that we’re used to. We called our entry ‘Ice Caps’ as a play on words, as the lollies are made of ice and the letter froms are capital letter, the double entendre of Ice caps denotes this as well as actual ice caps. We developed a logo which further helped depict this pun.