Friday 20 December 2013

Brief 11: Union Jack

We were told to look at the work of Build in London for some inspiration in creating a stronger data-driven flag:

















The arrangement in all of these examples is very industrial and complicated, but with simple building blocks making up every design. There is a strong sense of order and organisation running through all of their work and the colour is always used sparingly. This kind of aesthetic could definitely suit a radical overhaul of the union flag.


Through our experiments we found that converting data into shapes for this project was producing quite raw and industrial graphics anyway and that with better organisation and presentation we could find an innovative solution to the brief.

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