Here are the final products of Nada. Both Tom and myself are exstremely proud of this brief as we have achieved to craft something to a high standard. We both enjoy presenting our work in fun and unique ways therefore looked into art directing a shoot that shows off our packaging. We choose to photograph on some violet paper, a decision we consciously made as we are bored of seeing work displayed on white or grey paper.
First of all we aimed to document product shots, displaying the packaging without distraction. Showing off the complexity of the nets and their structures.
We then went on to photograph the products with fruit, nuts and veg. The manifesto concentrates on several core values and principles, one of which is how food is at the heart of the product. Therefore through the use of strong visuals and art direction we organised a photo-shoot to put our concept in context. The images show food in its rawest form, which relates back to Nada’s core value of honest food. We aimed to produce a highly stylised set of images through sculpturing fruit and vegetables.
Isobel helped with this stage of the photo shoot once the lights had been calibrated correctly I acted as photographer and Tom acted as set assistant getting the packaging and food ready for photography. We needed to work quick as I have had experience with food in the past and warm lights can make food go off and discolour.
Collaboratively we worked together to art direct the shoot, we shared the same opinions in how we wanted to the work to be photographed. Due to the help with the lighting there was little that needs doing to photos in post production, the main edits that occurred where slight colour corrections across the chosen set of images and removing imperfections in the images like minor damage that occurred to the packaging during the shoot.
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