The campaigns on the website are quite tongue and cheek / light hearted.
They do campaigns for a shopping spree on Asos which helps them catch the attention of their target market.
The design of the site is pretty terrible and it looks like they have used a photo stock image. There is plenty of scope for this product.
Products
Femfresh produce a range of products that include washes, wipes and panty liners.
The packaging is not too exciting.
I think they should expand to tampons too, as not everyone likes panty liners.
Femfresh Care Kits
The Femfresh Feminine Care Kit contains Femfresh Feminine Deodorant Spray - a delicately fragranced gentle deodorising mist specially formulated for intimate feminine use. Femfresh Feminine Deodorant gives extra reassurance especially during warm weather or menstruation. Femfresh Feminine Deodorant has been dermatologically & gynaecologically tested. It also contains Femfresh Soap Free Wash is a lightly fragranced wash which has been dermatologically & gynaecologically tested for everyday use. It is a gentle alternative to soap & has been specially formulated for intimate use for odour free confidence every day of the month. Fem Fresh Powder is specially formulated for all over freshness. Femfresh Powder is talc free, dermatologically tested & suitable for intimate feminine use. Use every day as part of your personal freshness routine to help you feel dry, fresh & confident. Femfresh Intimate Wash is enriched with aloe vera & camomile, has been specially formulated to gently cleanse & refresh the intimate area whilst helping to maintain a healthy p H-balance. The low p H of the intimate are helps to protect it against irritation & this can be upset by ordinary soap.
Similar products
I love my Muff
This isn't a range of hush-hush FemFresh lady washes and wipes, this is a loud and proud range of washes, moisturisers, spritzing sprays, wipes and more. It seems a bit strange paying so much attention to such a small area, but the washes are delicate, the moisturisers light and the sprays refreshing. It makes the whole process fun and enjoyable - like you're embracing being a woman and the weird and wonderful things we're allowed to do! The products would be a hilarious gift for someone or even an indulgence for yourself and your lady area.
It’s no longer taboo and with it’s clean packaging and bold messaging,
i love my muff products are a statement of confidence and a great find for every woman.
Kotex
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