Wednesday, 23 April 2014

Brief 9 : Pronto : Customer Profile

Pronto Customer profile

Professionals ages 25 - 60
Full time employment
Commuters 
Tech Savy
Travel long distances
Work in in city centres - Finical and banking district
Businessmen and women
Entrepreneurs 
Are aware of clothing labels
Smart wear
Wear tailored suits
Well groomed 
Have a good social life
They spend a lot of time at airport / train stations
Spend a lot of time in the city centre
Busy life style
Eat & drink on the go
Often eats out






















































































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