Brief 13 : Photography Year Book : Meeting with Tony

Today Myself, Tom and Sam met with Tony who is going to be responsible for managing the print and production of the yearbook. As were having a different format yearbook we had a lot of specific questions we needed to ask tony about what is possible within our assigned budget.

Questions Covered:


How many cards can we print per student?

Tony worked out that the most feasible way to print the cards would be to digitally print them, this means we can print as many cards as we need without worrying about economy of cards within the print run. However to reach a good unit cost it means we can only assign one postcard per student

What stock is available for the postcards?

After talking with Tony about what he has available we chose a sating stock for the postcards as the year of a couple of years ago was printed on satin and the images really popped and bought them to life more than a Matt stock did, as they appear somewhat dull on a Matt stock.

What are our options for the front and back covers of the postcards?

We discussed with tony the possibility of using a GF Smith stock for the front and back cover in a heavy weight he has as we were using digital printing which is much cheaper printing method that this is possible within our budget as we wouldn't need that much stock because it's only two cards required per pack.

What print finishes can we use?

After talking with Tony about what we wanted to do design wise with the cover and the limitation we had with the stock we were using, he said it is possible to use a single coloured foil on the front and back of the covers to one side on each.


This was an extremely productive meeting with Tony as we managed to clear up all our queries regarding the print run and we go full steam ahead with designing the yearbook.




Moving Forward:

Begin initial designs for the yearbook
Meet with Photography to relay information