Brand development
Together me and Tom tried to devise a natural palette that appealed to both men and women, we wanted a colour set of colours which could be used across the brand and then potentially some specific colours which could be used for identifying the three separate stores of Him, Her and Home. At this stage we were happy with the use of grey as this was an earthy colour and natural and crisp but the use of the blue and pink and burgundy still don't sit right with the brand.
Developing further visual concepts
Although we'd already decided that we weren't going to use the mark we'd created from two triangles within the logo mark itself we wanted to explore how this could potentially we applied to brand assets rather than the mark. We looked at using it in a range of different ways from incorporating it into text to building geometric patterns from the mark. Both of which we didn't feel was a good fit for the brand, the geometric patterns make the brand feel to modern and digital and slightly to young and fresh and this isn't the ethos of the brand or the target audience. Additionally being the mark into typography may cause readability issue and removes the simplicity aspect from the brand.
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