Myself, Tom and Sam start down to begin thinking about how the design of the postcard is actually going to work. With such a limited amount of space within the format we felt quite constrained as to what we could do. We ended up producing a standard reverse for the card with featured the students name, bio and contact information in a left aligned column. We chose a bold serif typeface for the students name to create a classic and timeless design, which was complimented by a formal sans-serif face for the body copy. For the front of the postcard, as student were only getting one image each we really wanted there image to fill the space they are provided with. We filled the entire face of the card with the image. We looked at using a border as well to give the card a more professional feel. We displayed our idea on a pitch board to take to our next photography meeting.
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