Brief 10 : Being : Initial Inspiration

Initial creative direction

Myself and Tom each went away and looked at a range of inspiration for the brand aesthetic, we then came together to create a central mood board between that we will use to build the brand identity. Although we initially created our boards separately we had many of the same ideas about how the brand should look. Essentially we took key words from the brief as the driving force behind the collection of our visual research.

Tom's initial board 

Within Tom's board he was heavily inspired by the use of natural materials and how the patterns and texture that represent these patterns can be used as a visual device when building a brand and creating an identity. He said he also researched into the use of pastel colours and natural and raw colours that have a muted toned as I felt this represent nature rather than use of bold, vivid or bright colours which feel more made-man than natural. Within the work I have collected Myself and Tom agreed that some of the work looked overly feminine and the brand needed to androgynous, however we both like the idea of using pattern and texture inspired by nature of part of the visual identity for the brand.

My Initial brand Boards

I similarly to me has looked at the use of the pastel colours, within her first mood board I looked at the strong use of typography and device to build the brand identity, we both felt this was a strong idea as it kept the brand simple, it meant that interesting copy could be used as part of the brand and it mean't that the brand communicated a image of truth and honest and that it's not trying to be something that it isn't. Within my second mood board I looked into the use of black and white and creating pattern from geometric however we agreed that this perhaps wasn't the right direction to take it felt a bit to digital and didn't create the man made, natural feel we wanted to instil within brand identity.

Next we wrote down a list of words that made up the brand of Being and collectively made another design board that showed a new direction.

Food. Clothing. Homeware. Raw. Being. Independenence. Moral. Loyal. Communal. Together. Truth. Confident. Reputable. Non-materialistic. Connected. Well-made. Primitive.

Narrowing our inspiration down

Stock choices

We looked into a range of different brand who's visual identities are created from the stocks which are used to complete any printed ephemera for the brand. We felt this this concept related well to Being as Being is about embracing truth and nature therefore telling stock's and there properties and colour speak for the brand communicates the idea of simplicity and anti-ornamentation.

Texture

Nature and Patterns - Progressing from our initial mood boards myself and Tom decided to focus on how nature can influence and build a range of patterns. We looked into a range of brands that again still use stock to build colour and based and then an over printing process that builds a texture pattern. We felt that visually this idea could appeal to both men and women as well as it's strong representation of nature, honest and truth.

Type & Format

Colour