Brand developed
With the Logo mark we knew from the offset that we wanted to keep it predominately typographical however we experimented with a range of different ways in which we could communicate the idea of communal, nature, raw and truth within the logo design. We looked at using the pattern of the thumb print which drastically over complicated the mark and it also wouldn't work at a small scale. And then looked at playing with elements of the typographical form like the dot on the eye however this had detrimental effects on legibility of the word.
We went back to our original ideas and we'd initially thought about how the brand could be expanded with copy to communicate the brands values like 'Being Together' or 'Being Comfortable' we look at how this would translate visually, but ultimately we felt this over complicated the brand and didn't enhance the brand, it also felt slightly cliche.
We also thought about incorporating a tag line about the brand into the mark however we felt this restricted us in terms of where the logo could be positioned or translated across a range of media and formats.
Marks?
We then looked at devising a symbol that could potentially sit with the typographical brand name, we explored how to overlapping triangles could be used to symbolise the coming together of people and of man and women, as this is all of humanity. We created a up side down and down side up triangle individual each represented a man and woman and together they're beings, communal and together. After working through a range of potential uses of this mark we felt that it the mark was to tribal and it was communicating the wrong message as it also looked like a tattoo. However the mark didn't sit well with the chosen typography for the brand mark and just didn't work.
0 comments:
Post a Comment